I was just reading the latest issue of Allure (I’m its Seattle reporter) and read a quote from cover girl Fergie. When asked why she named her album The Dutchess and not the proper “duchess,” she had this to say (hint: she's not from the Netherlands): “The spelling is different because I didn’t want people who didn’t know how to say it to call it ‘the Douche-ess.’”
It gets better.
“I thought, ‘Let me dumb-ify it a little bit.’ Sometimes you smarten things up and get more clever with words. It’s fun to go the other way, and it’s always nice for people not to expect as much from me.”
Um, sweetcheeks, sorry to break it to you, but after “My Humps,” I wasn’t exactly expecting you to play chess with Bill Gates. But I did hope that you'd proofread the title of your CD.
Is it street to be stupid? Is it in vogue to be a low-forehead asshat? Call me nutbar, but why not use your celebrity to educate and elevate your audience? Why ya gotta be an inglourious basterd?
This sort of widespread dumbing-down interferes with my pursuit of happyness. And it certainly chaps my lovely lady lumps. I guess the only way to deal with these spellwreckers is to grab an OED and knock some sense—or at least an ability to spell the title of their album or film correctly—into them.