Wednesday, February 18, 2009

Blow-in cards

Whenever I receive a new magazine in the mail (and I get a lot of them: Allure (where I'm a contributor), Vogue, Lucky, Entertainment Weekly, The Week, Seattle Magazine, Hallmark, and—don't ask—Seventeen), I immediately rip off the polybag and remove the blow-in and tip-in cards. They drive me, in a word, bananas. They fall out all over the floor, both at the newsstand and in my bathroom, they kill trees, and most importantly, they impede my reading pleasure.

Those thicker pieces of paper often are wedged between a gorgeous fashion spread or they are lodged between a compelling story. And when turning the pages, they cause my magazine to flop open to the spread where the blow-in card is, demanding that I pay attention to the subscription card. Grrr.

I don't have a fireplace to repurpose these as tinder. I liked this site's suggestions for blow-ins. I bet there are some craft opportunities for the paper. But the best thing I can do is to toss them into the recycling bin. They are dead to me.

5 comments:

Punkinhead said...

I'm with you on this! I'm not sure who actually acts on those cards, but I never have. Ever. If I want a subscription I'll get it online. if I'm buying it at the store, I probably don't want a subscription. If I'm getting it in the mail, I ALREADY HAVE A SUBSCRIPTION!!!

alisten@mac.com said...

I do find they make handy bookmarks.

Anonymous said...

collect them and out them in the mail. [don't fill them out, obviously] the publisher has to pay for the postage.

SkitzoLeezra said...

I write the most awful, horrible jokes on them. Jokes I would NEVER say aloud. Then I mail them, all the while laughing that the publisher just paid for the postage and one of their employees will be scarred for life or at least the afternoon. I figure eventually a lawsuit will happen and the employees will get special pay for having to read hateful bile. It's a win/lose/win

Anonymous said...

I work for a small publisher, and it is one of the most effective methods that we have to increase subscriptions despite the fact that many people hate them. Please don't send them back and charge the publishers - the magazine industry is struggling as it is.