Get a whiff of this: Fresh has created three perfumes to celebrate the release of Eat Pray Love, the movie that will almost certainly match the crazy success of Elizabeth Gilbert’s memoir of the same name. I love lasagna as much as the next gal, but I don’t want to smell like a primi piatti.
But wait, there’s more on the brandwagon: Home Shopping Network has created a “shopping experience” of vaguely ethnic crap inspired by Gilbert’s travels to Italy, India, and Bali. We don’t need to order up a handcarved horse bench from HSN; that’s what Pier 1 is for. How do you say “duh” in Balinese? From pasta makers to power beads, an Eat Pray Shop collection sort of seems—call me crazy—counter-intuitive to the spirit of the book.
What’s next? A Liz Gilbert action figure who comes with a pizza pie, yoga mat, and Brazilian husband who looks vaguely like Javier Bardem? Please, Viking Penguin or whoever is selling the ancillary rights, revoke this license to schill. The world doesn’t need another papasan chair littering grad student apartments and rummage sales.